Pay attention to your app store ranking – How to avoid low ratings with Crowd Software Testing!
Smartphones and tablets have become indispensable in everyday life – at the same time users are confronted with a constantly increasing number of apps for every thinkable situation and reason. Users can be fastidious about apps. One of the reasons why the number of iOS and Android apps are continuously growing is the comparatively simple software development of native apps. Developers are faced with one primary question: Which criteria are mandatory for an app to prevail over its competitors?
Because of the existing surplus of mobile applications, store user rankings get very relevant, if not even the most relevant part in decision making processes of a user. They determine whether the user will download the app or not. Learning: The success of an app is determined essentially by the user rankings.
- Improve the position of your apps in stores
- Increase the visibility of your apps, thus the number of downloads
- Positive feedback is harder to achieve than negative one and therefore even more valuable
Which things should be considered before an official app launch to avoid low rankings? Christoph Puechel, COO at testCloud, names the three most important questions you should implement in advance while developing an app. After considering all with a “Yes”, you are ready for an official launch.
Functionality: Does the app run properly on all mobile devices and software versions of all different providers?
Usability: Is the utilization of the app self-explaining for the target group or are there any suggested improvements you might have missed?
Spelling and design: Are all included texts completely free from any spelling mistakes and is the design visually appealing for the target group?
Verifying all these requirements is tricky even for an experienced developer. However, often colleagues, friends or family can support: An objective view helps developing a proper app and getting valuable feedback. Tools and services can help as a good support in this process:
Browser add-ons for software testing: Offer a number of limited but helpful tools to test the basic functions of your app. By using a simulation you are for example able to check if the graphical display is optimized for different devices.
Tools for distribution: After uploading the app, testers can download and install it directly via the platform, provide a feedback e.g. through crash reports and suggest new features or improvements.
Crowd testing: The probably most comprehensive method of app testing. Mobile applications are tested by using the crowd, hence a variety of heterogeneous testers, who test software under real conditions, eliminating and documenting bugs as well as pointing out areas of improvement to get your app ready for the market.
testCloud as the first crowd software testing provider in Europe will soon be expanding its product portfolio by a self-service tool, which allows you to use the SaaS platform by inviting your individual tester crowd. Simply integrate the tool in your development process and avoid unnecessary costs and don’t waste time.