If you’re looking for a way to advertise your products and services while also building your brand and expanding your audience then the internet is the way to go. By creating a website and optimizing it with quality content, you won’t even have to find the audience, they will find you. These days, business owners are using apps alongside their website and blogs to maximize their visibility on the web and to promote easier engagement with their audience. Since the majority of mobile phone users download apps and use the mobile web, this seems to be the best way forward for businesses that wants long-term growth. However, one small glitch could cause an otherwise successful plan to crumble. This is why it’s so important to have your website, apps or created software tested before advertising it.
Why Beta Testing is Important
Have you ever gone on a website and got the dreaded 404 message? If you did and you were trying to make a purchase, chances are you went to a competing company and made your purchase without looking back. Right? Well, this is the same action that another consumer would take if they navigated to your website or app and it was down; this is why you need to have your product tested before launch.
Of course most software and web developers test the product themselves before releasing it to go public (alpha testing), but this has its cost as we indicated last week. In order to identify the real glitches people from outside of the organization need to provide feedback. Instead of using your audience as software guinea pigs, use beta testers to try out every aspect of your software and website. Beta testers will use the site in the same manner as regular web surfers/software users and note any bug found. Although this sounds easy, it requires an eye for detail – and of course, time. But, by running your software/website through a round of beta testing, you’ll be able to fix the bugs and launch your product successfully.
Benefits of Crowdsourcing Your Beta Testing
Crowdsourced software testing comes with a host of benefits. If you’re planning to reach the maximum number of testers possible, you’ll need people to test your product in multiple situations and under multiple conditions. Since you won’t have this number of testers at the ready, you can crowdsource your software testing.
Since usability and functionality are the two main elements that keep users coming back to your website or app, it’s vital that you have it tested before launch. It is true that bugs can occur at any stage during the launch, but these bugs are relatively easy to pinpoint and fix. On the other hand, early stage bugs may require reprogramming or a complete redevelopment plan. To be on the safe side, crowdsource your beta testing to save time, money and your business reputation.